Color Riche Intense Volume Matte Lipstick by L'Oréal Paris offers a true matte finish with the benefits of a moisturizing lip balm. Enriched with carefully selected nourishing ingredients like hyaluronic acid and argan oil, this lipstick provides intense hydration and a volumizing effect. Enjoy up to 16 hours of wear and intensely pigmented color that lasts all day. The L'Oréal Color Riche Matte formula leaves your lips feeling hydrated and looking voluminous for a perfect finish. This innovative lip solution is transfer-proof, non-staining, and contains the highest concentration of pigment for spectacular color at any time of the day. To apply, start from the center of your lips and glide the formula towards the corners, spreading the color across the entire lip area.